The name and its payback: "Cocorico Déco™ - Waking up the colors"
"Cocorico" is the French spelling of "Cock-a-doodle-doo" or, in Danish "kykkeliky", the proud sound of a crowing rooster in the morning.
We wanted the name to be cheerful, playful and positive. Aiming at creating an exciting, recognisable brand, We found the rooster to be a great symbol, easily associable with a strong identity and with trend-setting designs.
Our payback also tells the story: we offer consumers a unique opportunity to add a tasteful splash of color to their home.